Information systems in customer relationship management
DOI:
https://doi.org/10.35381/i.p.v5i1.2631Keywords:
System, management, satisfaction, user, education, (UNESCO thesaurus)Abstract
The objective is to propose a customer relationship management system in the Indoamérica Educational Unit, in order to improve customer satisfaction, loyalty and customer acquisition. The study was carried out on the basis of exploratory and descriptive research in the field of the Unidad Educativa Indoamérica. The results showed that for the institution, customer relationship management should have a significant effect on customer satisfaction and that both variables are necessary to maintain a positive relationship with the institution. As a conclusion, it was obtained that the increase in the level of satisfaction will allow the client to come again and again to use the products of the institution and recommend it. For this, the staff must be committed, trained and satisfied with the institution. This will increase the company's loyalty level, based on the overall customer experience.
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