Business intelligence in the marketing strategies used by video game companies
DOI:
https://doi.org/10.35381/i.p.v5i1.2644Keywords:
Strategy, business, marketing, video game, monitor, (UNESCO thesaurus).Abstract
The objective is to compare the different business intelligence strategies and applications used by video game companies. For the scientific article, he used qualitative research. The results, evidenced the benefits of Business Intelligence applied to digital marketing, provide innumerable solutions since consolidated data is analyzed. This data analysis applied to marketing generates very relevant information about users and trends. When comparing the two tools, both weka and Microsoft power BI, it was possible to conclude that it is more advisable to use weka since it is free and gives us all the functionalities for data monitoring, which in turn contributes to decision making, since it New rules for consumer engagement and development of business mechanisms for the future of video games are currently being established.
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