Management model for sales strategy
DOI:
https://doi.org/10.35381/i.p.v5i1.2695Keywords:
Design, management, company, trade, cost effectiveness, (UNESCO Thesaurus)Abstract
The objective of this research is to design a management plan for the company to increase the volume of sales, as well as improve the relationship with its customers. The research was descriptive, because it is based on the review and application of instruments, which were obtained to carry it out, written information was obtained on the various management models. The Results reflected that the lack of training in the personnel affects the attention to the user, who manifest too many complaints for reasons of inefficiency, thus increasing the non-acceptance of the current process. In conclusion, a sales marketing model is proposed, which will provide valuable and significant contributions to the market through modern and innovative quality standards, as well as increase sales and offer better service to customers, which is the engine of the company.
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Copyright (c) 2023 Edgar Jadan-Solís, Ariel José Romero-Fernández, Pablo Mauricio Carrera-Narváez
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